Your ATS tracks the placement. This is how you win the next mandate.
Your system of record runs the search once you have it. Nothing runs the part before that. Tend organizes the people you already know around winning the next mandate — who has moved, who owes you a good outcome, and what to say now.
It even tells you who not to chase.Free to start — no card, and about 4 goal audits included so you can run one. The $49 plan makes them recurring — 200 credits a month — and adds the daily brief.
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The person you placed is now the person who hires
Three years ago you filled their role. Today they run the team and hold the budget — the warmest buyer you will ever have. Your ATS filed them under a closed requisition and stopped thinking about them.
- People you placed who now have hiring authority of their own
- Client contacts who changed firms — new budget, and no incumbent supplier
- Introductions offered in a thread and never taken up, with the message attached
Work the mandate before it is a mandate
The worst time to start business development is the week the retainer runs out. Tend runs the next mandate as a goal with a real clock, so origination happens while you are still billing.
- A goal with a definition of done and a date, not a vague intention
- A daily brief with the two moves that matter, free and never metered
- Names who to stop checking in with — your calling time is the budget
It reads the history you already have — you never hand-log
Email, calendar and LinkedIn flow in on their own. That's what makes the ranking real rather than a guess: every claim points at a conversation you actually had.
- Gmail, Outlook, or any IMAP mailbox including iCloud
- LinkedIn threads, view-triggered — never background-scraped
- If Tend can't show the receipt, it doesn't say it
Three steps, and the first one is the only setup
Tend is a new kind of tool, so here's the whole mechanic in plain terms.
Connect your mail, calendar and LinkedIn
Tend reads what you already have — email, your calendar, and your LinkedIn conversations — and builds the relationship history itself. You never hand-log a thing.
Name the mandate you want next
“Win two retained mandates this quarter,” with a date. Tend can sharpen a vague one into a specific one by asking you a few questions.
Work the ladder it hands back
People ranked by leverage on winning that mandate, a next move for each with the receipt attached, drafts in your voice — and the ones to stop calling.
Your ATS runs the search. It has no idea how you got it.
Bullhorn, Vincere, JobAdder — they own the req, the shortlist, the submission and the placement, and they are good at it. Every one of them is built for delivery. None of them knows which conversation, which placement three years ago, or which quiet favour turned into the mandate in the first place.
Tend is not a second ATS and does not want your candidates. It never becomes the place you run a search. It is the other half — origination — and the part that decides whether there is a search to run at all.
The goal changes. The network compounds.
Winning the next mandate is a goal that resets rather than completes — the best shape there is. And the same mechanic runs everything else you'll chase, with the same relationship history underneath.
Your next mandate is a reply to a message you already have.
Connect your mail, name the goal, and see the ladder. Free to start — no card, and about 4 goal audits included so you can run one. The $49 plan makes them recurring — 200 credits a month, or $39/month billed annually — and adds the daily brief.