Your next three clients are already in your network.
Your pipeline empties every quarter, and refilling it means remembering who to talk to and why. Tend organizes the people you already know around the retainer you're trying to land — ranked by who actually moves it, with the conversation that proves it attached.
It even tells you who not to talk to.Free to start — no card, and about 4 goal audits included so you can run one. The $49 plan makes them recurring — 200 credits a month — and adds the daily brief.
By signing up you agree to the Terms and the Privacy policy.
Stop guessing which relationship is worth an hour
Name the goal — land 2 retainers this quarter — and Tend reads the history you already have and ranks the people in it by leverage on that goal. Not by who you spoke to last. By who can actually move it.
- Past clients who changed jobs — the warmest lead you already have
- People who offered an intro and were never taken up on it
- A concrete next move for each one, drafted in your voice
Attention is your scarcest input. Tend budgets it.
Every cadence tool adds to your list. Tend is the only one that takes people off it — because it knows what you're trying to do, so it can tell you who isn't helping you do it.
- Names who to let go quiet, and why
- Says so honestly when your network can't reach a goal — and names the real paths instead of padding a list
- Never sells you a lead list. Warm paths beat cold, every time
It reads the history you already have — you never hand-log
Email, calendar and LinkedIn flow in on their own. That's what makes the ranking real rather than a guess: every claim points at a conversation you actually had.
- Gmail, Outlook, or any IMAP mailbox including iCloud
- LinkedIn threads, view-triggered — never background-scraped
- If Tend can't show the receipt, it doesn't say it
Three steps, and the first one is the only setup
Tend is a new kind of tool, so here's the whole mechanic in plain terms.
Connect your mail, calendar and LinkedIn
Tend reads what you already have — email, your calendar, and your LinkedIn conversations — and builds the relationship history itself. You never hand-log a thing.
Name the goal you're chasing
“Land 2 retainers this quarter,” with a definition of done and a date. Tend can sharpen a vague one into a specific one by asking you a few questions.
Work the ladder it hands back
People ranked by leverage on that goal, a next move for each with the receipt attached, drafts in your voice — and the ones to stop chasing.
Your CRM tracks the work you won. Nothing tracks how you won it.
A proposal tool tracks the proposal. An invoicing system tracks the retainer. A CRM tracks the opportunity once it exists. Every one of them is built for delivery — and none of them knows which introduction, which conversation, which quiet favour two years ago turned into the work.
That part lives in your head, and it is the part that decides whether there is any work to deliver. Tend is the other half.
The goal changes. The network compounds.
Retainers are the goal that never completes — it resets. But the same mechanic runs everything else you'll chase this year, and your relationship history carries across all of them.
Your next retainer is in your inbox already.
Connect your mail, name the goal, and see the ladder. Free to start — no card, and about 4 goal audits included so you can run one. The $49 plan makes them recurring — 200 credits a month, or $39/month billed annually — and adds the daily brief.