Every engagement ends. Tend keeps the next one warm.
Your work is sourced entirely through relationships, and the clock starts the day you sign. Tend organizes the people you already know around the next engagement — who opened a door you never walked through, and what to say now.
It even tells you who not to talk to.Free to start — no card, and about 4 goal audits included so you can run one. The $49 plan makes them recurring — 200 credits a month — and adds the daily brief.
By signing up you agree to the Terms and the Privacy policy.
The door someone opened for you is still open
Every fractional has a graveyard of unused introductions — offered warmly, never followed up, quietly going cold. Tend finds them, because it reads the threads where they were offered.
- People named in your mail who were never added as contacts
- Intros offered and never taken up, with the message that offered them
- Past clients whose situation has changed since you left
Start the next search before you need it
The worst time to look is the month your engagement ends. Tend runs the next engagement as a goal with a real clock, so the work happens while you still have income.
- A goal with a definition of done and a date, not a vague intention
- A daily brief with the two moves that matter, free and never metered
- Names who to stop checking in with — attention is the budget
It reads the history you already have — you never hand-log
Email, calendar and LinkedIn flow in on their own. That's what makes the ranking real rather than a guess: every claim points at a conversation you actually had.
- Gmail, Outlook, or any IMAP mailbox including iCloud
- LinkedIn threads, view-triggered — never background-scraped
- If Tend can't show the receipt, it doesn't say it
Three steps, and the first one is the only setup
Tend is a new kind of tool, so here's the whole mechanic in plain terms.
Connect your mail, calendar and LinkedIn
Tend reads what you already have — email, your calendar, and your LinkedIn conversations — and builds the relationship history itself. You never hand-log a thing.
Name the engagement you want next
“Line up the next engagement before this one ends,” with a date. Tend can sharpen a vague one into a specific one by asking you a few questions.
Work the ladder it hands back
People ranked by leverage on that goal, a next move for each with the receipt attached, drafts in your voice — and the ones to stop chasing.
Your CRM tracks the work you won. Nothing tracks how you won it.
An invoicing tool tracks the engagement. A CRM tracks the opportunity once it exists. Every one of them is built for delivery — and none of them knows which introduction, which conversation, which quiet favour two years ago turned into the mandate.
That part lives in your head, and it is the part that decides whether there is any work to deliver. Tend is the other half.
The goal changes. The network compounds.
Lining up the next engagement is a goal that resets rather than completes — the best shape there is. And the same mechanic runs everything else you'll chase, with the same relationship history underneath.
Your next engagement is a reply to a message you already have.
Connect your mail, name the goal, and see the ladder. Free to start — no card, and about 4 goal audits included so you can run one. The $49 plan makes them recurring — 200 credits a month, or $39/month billed annually — and adds the daily brief.