For brokers who originate

Which of the people you already know moves this deal?

Every assignment has a clock in the contract, and the people who move it are almost always already in your phone. Tend ranks them against the deal in front of you — with the conversation behind each name.

And it names the ones costing you time.

Start free

Free to start — no card, and about 4 goal audits included so you can run one. The $49 plan makes them recurring — 200 credits a month — and adds the daily brief.

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Built for people who bring in their own work: Commercial property and business-sale brokers Capital introducers and specialist intermediaries Every instruction won before the process starts
Benefit 01

The signal was in a call you already had

Somebody told you their board was minded to sell. Somebody mentioned a lease break, a succession problem, a fund coming to the end of its life. You did not write it down, and it is the whole deal. Tend finds those lines, because it reads the threads they were said in.

  • Owners and principals who signalled an intention and were never followed up
  • Lawyers and accountants who have referred before, ranked by what they actually sent
  • Counterparties from a deal that fell over — the reason usually expires
Benefit 02

Your clock is in the contract, not in your head

Exclusivity lapses. Mandates expire. A fund's life runs down. Tend runs the assignment as a goal with that real date on it, so the work is paced against the deadline that actually exists.

  • A goal with a definition of done and the contractual date, not a vague intention
  • A daily brief with the two moves that matter, free and never metered
  • Names who to stop calling — your calling time is the only budget you have
Benefit 03

It reads the history you already have — you never hand-log

Email, calendar and LinkedIn flow in on their own. That's what makes the ranking real rather than a guess: every claim points at a conversation you actually had.

  • Gmail, Outlook, or any IMAP mailbox including iCloud
  • LinkedIn threads, view-triggered — never background-scraped
  • If Tend can't show the receipt, it doesn't say it
How it works

Three steps, and the first one is the only setup

Tend is a new kind of tool, so here's the whole mechanic in plain terms.

1

Connect your mail, calendar and LinkedIn

Tend reads what you already have — email, your calendar, and your LinkedIn conversations — and builds the relationship history itself. You never hand-log a thing.

GmailOutlookiCloud / IMAPCalendarLinkedIn DMs
2

Name the assignment and its date

“Win three sell-side instructions this half,” or one named deal with the exclusivity date on it. Tend can sharpen a vague goal into a specific one by asking you a few questions.

3

Work the ladder it hands back

People ranked by leverage on that deal, a next move for each with the receipt attached, drafts in your voice — and the call list to stop working.

But I already have a deal system

Your deal system starts at the instruction. The instruction is the hard part.

Whatever you run the process in tracks the listing, the data room, the offers and the close. It is built for delivery, and it starts counting the day you are already appointed. None of it knows which call two years ago, which quiet favour, or which lawyer's introduction put you in the room.

That part lives in your head and in a phone full of numbers you have stopped ranking. Tend is the other half.

And when the deal completes

The goal changes. The network compounds.

A deal completes and the next assignment starts from the same phone book — except now it knows who moved the last one. The same mechanic runs everything else you'll chase, with the same history underneath.

This deal — who moves it before the date Next instruction — who is minded to sell Buyer side — who is actually in the market Referral bench — the lawyers and accountants who send work

Your next instruction is a call you have already had.

Connect your mail, name the goal, and see the ladder. Free to start — no card, and about 4 goal audits included so you can run one. The $49 plan makes them recurring — 200 credits a month, or $39/month billed annually — and adds the daily brief.

Start free