Your network, organized around what you're trying to achieve.

The people who can move your next goal are people you already know — you just can't see which ones. Tend reads your real conversations — email, calendar and LinkedIn — and turns them into the next move on the goal you're chasing. You never hand-log a thing.

It tells you who not to talk to — and who you haven't met yet.

Start free

Free to start — no card, and about 4 goal audits included so you can run one. The $49 plan makes them recurring — 200 credits a month — and adds the daily brief.

A hundred seconds, start to finish.

A goal, the people who move it, and the one you should stop chasing.

Tend starts from your goals, not your contacts.

Your network in every tool today
JB every 30d
PS every 60d
TW every 30d
AR every 90d
MK every 45d
A flat list on timers. Everyone equal, no why — the nag fires either way.
The same network in Tend
Goal: close the seed · Dec 15
PS
Asked to see Q3 — your warmest open thread
AR
Can intro you to her partner
MK
Angel — backed you before
JBTWdon't move this goal — let them go quiet
The same people, re-ranked by what they move — attention follows the goal.

How it works

Three steps, and the first one is the only setup.

1

Connect your mail, calendar and LinkedIn

Tend reads what you already have — email, your calendar, and your LinkedIn conversations — and builds the relationship history itself. You never hand-log a thing.

GmailOutlookiCloud / IMAPCalendarLinkedIn DMs
2

Name a goal

“Land 2 retainers this quarter,” with a definition of done and a date. Tend can sharpen a vague one by asking you a few questions.

3

Work the ladder it hands back

People ranked by leverage on that goal, the next move for each with its receipt, drafts in your voice — and who to stop chasing.

The goal audit

Give Tend a goal and it reads your real history — email, LinkedIn messages, meetings — and hands back the ladder. The summary lands in seconds, then the gaps, then each person and next move as it's written.

Land 3 design partners
Target: Sep 30 · 11 linked relationships
1 of 3 committed pipeline supports ~2 more 68 days left
Grounded in: About you & your work this goal's definition of done your full history
AR
Ana Reyes · Founder, Studio North
Asked twice about your AI workflow, unprompted May 12 · emailJun 3 · call
Next move: send the two-line pilot offer — she's already sold on the problem.
MK
Marco Keller · Agency owner
Offered “happy to intro you around” after your April call Apr 22 · call note
Next move: take him up on it — name the two firms you want to meet.
Stop doing
4 contacts you ping on a schedule ladder to no active goal. Let them go quiet — attention is the budget.

Every claim cites the conversation it came from. If Tend can't show the receipt, it doesn't say it.

Re-run it on a goal you haven't changed and it's quick — it remembers who it already judged. Edit the goal and it re-reads everyone, because the question changed.

It tells you who not to talk to — and who you haven't met yet.

A goal audit doesn't stop at ranking the people you have. When your network can't reach a goal, Tend says so — with a number, a profile, and a move. Every other tool pads the list rather than disappoint you; the honest verdict is the moment you get your agency back.

The verdict
Goal: hire a founding engineer · Q1
Your network can't reach this goal yet — one engineering-adjacent relationship, where a search like this usually takes eight to ten. Two real paths exist:
DO Ask Dana — she managed two staff engineers at Northwind and offered to help Sep 30 · meeting Fit 78 · role fit 40/50 · access 38/50
T Tomás — mentioned in Ana's thread (“my old CTO is looking”) but never added to your contacts May 12 · email Fit 34 · role fit 22/50 · access 12/50 · profile only
Still missing: an engineering leader who's hired at staff level
You may already know one
2 dormant LinkedIn imports match this profile. You met them; you forgot.
And when you truly don't
Open LinkedIn search — “engineering manager hiring staff engineers” Warm path via Dana · 3 credits
What you won't get: a list of strangers. Tend never sells leads — warm paths beat cold every time. When you must go outside your network, it hands you the search instead of selling you the list.

A score is allowed to come back low. Ten candidates topping out at 40 is Tend telling you this goal can't be served from your network — and that looking outside it is the real next move, not a longer list.

Short by three is a plan. “Grow your network” is a poster.

Start free

Tend, wherever your assistant is.

Connect Claude — on your desktop, on the web, on the phone in your pocket — and it answers from your Tend record. One URL, one click, done. Read-only, receipts attached — and it never spends your Tend credits, because the thinking runs on your assistant's plan, not your allowance.

Asked from the sidewalk. Answered with the receipts.

The one thing Tend itself can't do

Drop a job spec or a forwarded email into Claude and ask who in your network is relevant to it. Tend never sees your clipboard. Your assistant does — and now it knows who you know.

Read-only is a hard boundary, not a setting: a connected assistant can read your goals, commitments and history — it cannot create, edit, or send anything. Every connected device is listed in Settings with its own Revoke.

Speaks MCP — any client that does works. Claude is first-class; ChatGPT needs Developer mode.

Start free

Every claim shows its receipt.

Tend earns trust the way you'd want it to: it never asserts anything it can't point to. Every audit, every suggested move, every "you owe / you're owed" traces back to the exact conversation it came from — so you're never taking a black box's word for it. If Tend can't show the receipt, it doesn't say it.

And your data is handled the way it should be: encrypted, never sold, and never used to train models. AI runs only when you ask. You sign in from any device and your relationship graph is there, in sync — and you can export everything, anytime. And you can keep any conversation, thread or contact out of AI analysis entirely.

What organizing around goals lets it do

Zero-entry capture

Email, calendar and LinkedIn build the history — you never hand-log.

GmailRe: pilot scope — “let's do it”auto
OutlookRe: contract — “sending today”auto
LinkedIn“new team is drowning in manual reporting btw”auto
CalendarCoffee with Dana · Thu 9:00auto

Commitment tracking

What you promised and what you're owed — both directions, with receipts.

You oweSend the July numbers· FriJul 2 · email
Owed to youIntro to SarahJun 28 · email

Drafts in your voice

Next moves arrive ready to send — grounded in the real thread, sounding like you.

LinkedIn · to Jonas
“ha — manual reporting is literally what I fix. want me to take a look?”
SendEdit

A daily brief

Where your goals stand, today's few moves — and your meetings, prepped and then closed the morning after.

Tend · Daily brief · 8:30
Seed round: Priya advanced, 1 thread stalled — 3 moves ready for today.
PSSend Priya the Q3 follow-upDraft ready
ARAccept Ana's intro — name the two firmsDraft ready
MKMarco's quiet 8 days — gentle nudge2-min move
DO9:30 Dana — you owe her the Q3 numbers; the ask: RaviMeeting
ARYesterday's call with Ana — how did it go?Close it

Ask your network

Plain questions about the people you actually know.

“Who could introduce me to a CFO in fintech?”
ARAna Reyes — her co-founder ran finance at Ledger
MKMarco Keller — offered to intro you around in April
DODana Okafor — worked with two CFOs at Halden
It searches your real history — never the public internet, never a bought database — and if your network can't answer, it says so instead of inventing someone.

Your pipeline, your words

You name them; the progress maths still works, because each stage keeps a type underneath.

A raise runs
SourcedIntro sentPitchDiligenceTerm sheet
A hire runs
SourcedOutreachPanelOffer

Built first for people whose work runs on relationships

Same engine, different goal. Here's what it looks like on three real ones.

Consultants & agency owners — filling the pipeline
Tend for consultants → Goal: land 2 retainers · this quarter

Your next clients are already in your network. Tend shows you which relationships move them.

From your timeline
Sep 18 · call · Jonas Beck
Project wrap-up — he mentioned he's moving to Vektor Group.
Oct 14 · LinkedIn · Jonas
“new team is drowning in manual reporting btw”
Tend's move
A past client who's seen your work just described the exact problem you solve Oct 14 · LinkedIn — three weeks into a new role with budget Sep 18 · call.
Draft, in your voice
“ha — manual reporting is literally what I fix. want me to take a look at what the team's doing? no strings”
Founders — raising
Tend for founders raising → Goal: close the seed · target Dec 15

Run your raise around who actually moves the round.

From your timeline
Oct 2 · email · Priya Shah, Meridian Ventures
Sent the deck after Alex's intro.
Oct 9 · email · Priya
“Interesting — come back when you have Q3 in hand.”
Nov 4 · note
Q3 closed: 41% MoM revenue growth.
Tend's move
Priya asked to see Q3 Oct 9 · email — you've had the numbers for three days Nov 4 · note and haven't followed up. She's your warmest open thread on this goal.
Draft, in your voice
“Hi Priya — you asked me to come back with Q3: we closed at 41% MoM, ahead of the plan I showed you. Worth 20 minutes this week?”
Fractional executives — the next engagement
Tend for fractional executives → Goal: line up the next engagement · before this one ends

Every engagement ends. Tend keeps the next one warm.

From your timeline
Mar 4 · call · Dana Okafor (COO, Halden)
Wrapping up the finance build; she mentioned the board wants the same at her last company.
Apr 18 · email · Dana
“Introduced you to Ravi at Corda — he's got the same mess.”
Tend's move
Dana opened a door six weeks ago Apr 18 · email and Ravi has never been contacted. Your current engagement ends in five weeks — this is the warmest path to the next one.
Draft, in your voice
“Ravi — Dana mentioned you're rebuilding the finance function. I just finished exactly that at Halden. Worth comparing notes?”

Your CRM tracks the work you won. Nothing tracks how you won it.

An ATS tracks the placement. A deal system tracks the listing. A CRM tracks the opportunity once it exists. Every one of them is built for delivery — and none of them knows which introduction, which conversation, which quiet favour two years ago turned into the work.

That part lives in your head, and it is the part that decides whether there is any work to deliver.

Tend is the other half. It reads the history you already have and shows you which relationships move the thing you're chasing right now — with the receipt attached.

Nothing else serves origination. That's not a gap in one product; it's a gap in the category.

A different axis, not a longer feature list

Relationship tools compete on capture breadth and reminders. Tend differs one level up — in what the product is organized around.

Cadence tools (Dex, Mesh, Cloze…)Tend
Organized aroundContacts + timersYour goals
Outreach triggered byA scheduleWhat actually moves a goal
AI grounded inNotes and public dataYour full history, with cited receipts
Tells you who not to talk toNever — it can'tYes — that's the point
When a goal is doneThe timer keeps naggingAttention rotates to your next goal
Where the work comes fromNot its questionOrigination — how you won it, not just that you did

Questions, answered plainly

What is Tend?

A relationship manager that organizes your network around your goals — close the round, land the clients, find the role — instead of a contact list on reminder timers. It captures your real conversations automatically and turns them into next moves, each grounded in a cited receipt.

How is it different from Dex, Mesh, and similar tools?

Those tools organize around contacts and cadences — “ping this person every 30 days.” Tend organizes around what you're trying to achieve: it ranks relationships by leverage on a goal, hands you the next move, and tells you who to stop spending time on. A cadence tool can't do that last part — it doesn't know what you want.

I already have a CRM. Why would I add this?

Because your CRM starts at the opportunity. Tend covers what happens before one exists — which relationship, which introduction, which conversation turns into work. They don't overlap much, which is also why nobody's CRM has this feature.

Can't I just do this with ChatGPT?

A chat remembers you vaguely. Tend keeps a record: your goals, the ladder of who moves each one, every commitment made in either direction, and the conversation behind each claim. Ask an assistant what Sarah promised you in March and you get an impression; ask Tend and you get the message it happened in. And the record compounds — every commitment, receipt and audit stays on it, so month three is sharper than month one.

How is my data handled?

Your data is encrypted, never sold, and never used to train models. AI runs only when you ask, and you can export everything at any time.

What does it capture automatically?

Email — Gmail, Outlook, or any IMAP mailbox including iCloud — plus your calendar. A Chrome extension logs LinkedIn conversations for people you've already added, when you open them. You can also import your full LinkedIn export in one go. You never hand-log, and every AI claim points back to a specific captured conversation.

What does it run on?

Tend runs in your browser — sign in from any device and your relationship graph is there, in sync.

When can I use it?

Now. The goal engine is built and running — it's what the founder uses every morning. Start free — a free account includes about 4 goal audits' worth of AI, so you can run the thing before you pay for it. The $49/month plan makes audits recurring: 200 credits a month, about 20 goal audits, plus drafts and the daily brief.

What are credits, and will I run out?

A free account doesn't run on credits at all — it gets a one-time amount of AI, about 4 goal audits' worth, that never renews. When it's gone, contacts, capture, search, reminders and export keep working forever. The paid plan includes 200 credits a month — about 20 goal audits, which is five goals audited weekly. A goal audit is 10, Ask your network 5, a warm path to someone you're missing 3, a relationship synthesis 1. Your daily brief is free and never spends any. If you do run out, top-ups are 50 for $15 and never expire. Settings shows exactly what used them.

How does it know my business well enough to get the asks right?

You give Tend a short “About you & your work” note — what you're building, for whom, and where you are — and each goal carries its own definition of done. Every audit and draft is grounded in those plus your real history, which is why the asks fit your situation instead of sounding like a template.

What if my network doesn't have the people a goal needs?

Tend tells you honestly — the audit names who's missing instead of papering over it, checks whether you already know them — dormant imports included — and hands you a LinkedIn search you can run, plus a warm path through someone you know: who could make the intro, who's already been mentioned in your threads. What it will never do is sell you a lead database or scrape strangers. Tend works your real network, because that's where trust and replies actually come from. Suggested people carry a fit score, and it's allowed to be low — that's Tend telling you the answer isn't in your network rather than padding the list.

Does Tend help with meetings?

It runs the whole loop. Your daily brief carries today's meetings — what you owe each person, where they sit on your goals, and the ask — including a briefing when an attendee isn't in your contacts yet, and a flag when a meeting doesn't move any goal. The morning after, it asks how did it go? — your answer lands on the record as commitments and next moves. Plenty of tools prep you for a meeting. The close is the half nobody else does.

Can my team use Tend?

Teams is coming in Q4 '26: shared goal pipelines each member opts into, asking across the firm's combined reach where every disclosure is one person's explicit yes, and firm views that only show aggregates — never a shared contact directory. From $79 per seat per month, 200 credits per member. Until then Tend is single-player; start free and mention your team in the signup note to hear first.

What happens when I reach my goal?

You set the next one. Goals rotate — the raise becomes the hiring push becomes the next round of customers — and your relationship history compounds through all of them. One network, every goal it serves.

I started Tend the day I caught myself asking why a reminder app wanted me to “check in” with an investor every 30 days. Toward what? The tools all knew who I knew and when we last spoke — none of them knew what I was trying to do.

So I'm building the version that starts from the goal. I'm also eating my own cooking: the audit on this page is the one I run every morning. Signing up is open to anyone and so is paying — but I still talk to each of the first ten customers myself, before any of this becomes a funnel.

I also think every tool you trust will soon be readable by the assistant you carry. Tend already is — read-only, receipts attached, revoke anytime.

— Rui, founder

Simple pricing, no games.

Free to start, with enough AI to run a few goal audits. The paid plan makes them recurring — and the number never ships without what it buys.

Free
$0forever

Your own data, made usable — and enough AI to see what it's for. No card, nothing to cancel.

About 4 goal audits — one time, not monthly. Enough to run the thing before you decide to pay for it.
  • Contacts, groups, tags and custom fields
  • Zero-entry capture — mail, calendar, LinkedIn
  • Search, timeline, reminders and cadences
  • Goal audits, drafts and Ask your network — until the free AI is used
  • When it's used up, everything else here keeps working — the CRM never expires
  • Help that answers itself
Teams Coming Q4 '26
From $79/seat/month

For small firms that win work the way you do. Announced so you can tell us you want it — not sellable yet.

200 credits per member — never pooled. Every seat is the full product.
  • Shared goal pipelines — each member opts in, per goal
  • Ask across the firm's combined reach — every disclosure is one person's explicit yes
  • Firm views show aggregates only
  • No shared contact directory, ever — your graph stays yours
  • Everything in Pro, per seat

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